“Being able to work with clients that are as passionate about their business as I am about marketing is what makes my job ‘easy’." - Kim Hoffman, Owner of Hoffy2 Events and Marketing
Project:
Owners of BDL Wines needed to build their brand identity as a boutique wine distributor representing a select group of wineries out of California. BDL Wines also needed to create a web presence with plans to drive consumers to locations where their represented wines are being sold. Company collateral was also needed to secure more wineries and retail locations.
Tactics:
Nova Olas Designs was brought in to tweak the initial company logo and after a series of meetings the brand guidelines for BDL Wines was created. Nicholas Haas, owner of Nova Olas Designs took the components of their brand identity and created the graphic look and feel you can view at the site that Robert Voelcker, Inc. created www.bdlwines.com
Hoffy2 provided:
- Creative direction
- Wrote collateral
- Created Marketing Calendar
- Vendor and project management
- Sales Tools
- Prospecting Kit
Results:
BDL was able to secure an additional three wineries within the first six weeks of having the materials and web traffic is being monitored as Hoffy2 gears up to launch a B:C online campaign for BDL this coming calendar year.
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Project:
The owners needed to create a brand identity, build a web site with a e-commerce store, direct mail campaign to a targeted reference group that would be influencers to their main target market, collateral for customers and preparation to be a gold level sponsor in an upcoming expo.
Tactics:
Nova Olas Designs was brought in to create the company logo and layout; company stationary, brochure, direct mailer, event flyer, expo collateral. Nova Olas Designs took the components of their brand identity and created the graphic look and feel you can view at the site that Rosanne Simiele, Inc. created www.littledarlings.us.com
Hoffy2 provided:
- Brand guidelines
- Wrote Collateral
- Vendor Management
- Created Marketing Plan for target market and reference groups
- Designed the web site
- Prospecting Kits
Testimonial:
“Working with Hoffy2 Events and Marketing has provided me and my team all the necessary information to help us make decisions that are critical at the start of any new company. With Kim’s expertise and creativity she has met every deadline with a smile and I have enjoyed bringing my company to life with her help.” Sheila Darling, President Little Darlings
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Project:
Hidden Valley Lawn & Landscape, Inc. had three goals. First was to update their annual mailing to current clients, as well as highlighting their landscaping services. They also wanted to create a new prospect marketing piece for both businesses and home owners within a new housing development within their geo-target market. The final goal was to create a web presence that would provide their clients ways of paying for seasonal contracts and showcasing to prospects the business’ capabilities.
Tactics:
After consulting with Hidden Valley Lawn & Landscape Hoffy 2 Events and Marketing suggested a different format and content for the client and prospect mailing. Hoffy2 provided creative direction for the look and the feel that was crated and developed by Nicholas Haas, Owner of Nova Olas Designs. The graphic elements developed for the printed collateral translated well into the web site design that was created by BH PC Technical Services and can be viewed at www.hiddenvalleylawn.com.
Hoffy2 provided:
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